About Jeff

Trial-proven franchise and commercial litigation counsel

Jeff Wolf is a commercial litigator who has handled arbitrations, bench trials and jury trials in state and federal courts throughout the United States. With 30-plus years of experience representing clients in a variety of business sectors, he serves as outside general counsel to several Phoenix-based behavioral health care companies and advises on dispute resolution in the areas of:

  • Franchise
  • Employment
  • Health care
  • Contract
  • Partnership
  • Real estate
  • Intellectual property (IP)

Jeff is a highly effective, detail-oriented and responsive attorney committed to helping clients resolve their disputes as cost efficiently as possible, whether through early settlement, mediation or, if necessary, trial.

Experience in Action

  • Representing franchisors in litigation involving a variety of issues, including unpaid or under-reported royalties, fraud, liquidated damages, system standards, earnings claims, encroachment, advertising funds, trademark and trade dress infringement, and vicarious liability.
  • Advising franchisors on cases requiring the enforcement of restrictive covenants and other post-termination rights.
  • Defending franchise and consumer class actions and other system-threatening cases.

Successes

  • Acted as lead defense counsel for a Fortune 50 company in an action brought by 14 plaintiffs seeking a multi-million-dollar award of damages based on claims for breach of contract, fraud and violations of the Robinson-Patman Act.
  • Defended a 900-unit franchise system in an arbitration proceeding brought by a former software developer arising from the termination of a software license agreement. The plaintiff sought in excess of $50 million in damages. Obtained a defense verdict after a two-week hearing.
  • Defended one of the world's most recognized fitness chains in a nationwide class action alleging violations of the Telephone Consumer Protection Act (TCPA). Plaintiffs sought to certify a nationwide class purportedly consisting of thousands of consumers. Trial court granted Rule 12(b)(6) motion to dismiss.
  • Acted as lead counsel for a publicly-traded, Arizona-based franchisor in the defense of a collective arbitration proceeding filed by a group of 18 franchisees alleging termination-related claims for breach of contract, fraud, breach of the implied duty of good faith and fair dealing, and statutory violations.
  • Served as regional litigation counsel for the world’s largest guest lodging and real estate franchisor and its numerous subsidiaries in matters arising from franchisee disputes.
  • Defended a major international credit card issuer against a publicly-traded corporation seeking $20 million in damages for claims alleging aiding and abetting fraud and conversion. Obtained a dismissal of the plaintiff’s claims.

Professional Recognitions

  • Best Lawyers in America® "Lawyer of the Year" (2017, 2020, 2023: Franchise Law)
  • Best Lawyers in America® (2007-2025: Franchise Law)
  • Southwest Super Lawyers® (2007-present: Franchise/Dealership Law)
    • Top 50: Southwest Super Lawyer Attorneys (2012, 2013)
  • Who’s Who Legal, Franchise (2011-2022) 
  • Franchise Times "Legal Eagle" (2004-present)
  • Franchise Times Hall of Fame (2013)
  • Phoenix Business Journal "Who's Who in Law" (2006)
  • Arizona’s Finest Lawyers (2011)
  • Lexology "Client Choice Award," Litigation (2015)
  • AZ Business Magazine "Arizona's Top Lawyers," Commercial Litigation (2014)

Professional & Civic Activities

  • Boys & Girls Clubs of Metro Phoenix, board of directors
  • Scottsdale Center for the Performing Arts, advisory board, member
  • Maricopa County Bar Association, member
  • State Bar of Arizona, Litigation and Labor and Employment sections, member
  • American Bar Association, Forum on Franchising, member
  • International Franchise Association, Council of Franchise Suppliers, member
  • Terros Inc., board of directors (1998–2010)
  • Maricopa County Bar Foundation, board of trustees (2004–2006)
  • Jewish National Fund, board of directors (2004–2006)

News & Insights

Education

Bar Admissions

Court Admissions

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