About Bryce

Assisting clients with their patent, trademark, copyright and trade secret needs

Committed to safeguarding the innovative spirit, Bryce Loken advises clients on an array of intellectual property (IP) issues, including patent, trademark, copyright, and trade secret litigation and counseling matters. Bryce utilizes a unique combination of technical expertise, intellectual curiosity, strategic thinking and courtroom acumen to provide success for his clients in and out of the courtroom. He combines his passion for technology with a desire for creative problem-solving to represent clients in a variety of industries, including:

  • Consumer electronics and technology
  • Computer software
  • Consumer and household goods
  • Health care and biotechnology
  • Commercial manufacturing
  • Clothing and apparel
  • Wireless communication
  • Beverages and nutritional supplements

From representing a variety of Fortune 500 companies to entrepreneurs and small businesses alike, Bryce employs creative and disruptive strategies to solve his clients’ unique objectives in a broad array of IP disputes, including trade secrets, software licensing, privacy and advertising, and complex IP matters. He is a strong believer that continuous learning and adaptation are the key to delivering high quality and effective solutions in an ever-evolving legal and technological landscape.

Experience in Action

  • Represents clients in asserting and defending against complex patent infringement lawsuits across the country.
  • Represents clients in asserting and defending against trademark, trade secret and copyright infringement in federal district courts.
  • Represents companies in trademark proceedings before the Trademark Trial and Appeal Board (TTAB).
  • Represents companies in enforcement and protection of their IP, cybersquatting matters, DMCA copyright matters and domain name disputes.

Successes

  • Obtained court ordered dismissal with prejudice of patent lawsuit on Section 101 grounds for leading health care software company. Successfully upheld judgment before the Federal Circuit Court of Appeals.
  • Obtained order granting attorneys’ fees under Section 285 against prolific patent troll that sued client for allegedly infringing patent that plaintiff should have known was invalid under Section 101.
  • Obtained voluntary dismissal with prejudice, with no compensation paid, of copyright action filed against leading electronic health care record software company.
  • Trial counsel for major multinational toy manufacturing and entertainment company obtaining voluntary dismissal with prejudice, with no compensation paid, against right of publicity (name and likeness) and privacy claims.
  • Obtained voluntary dismissals with prejudice, with no compensation paid, of multiple patent actions filed against software company.
  • Obtained voluntary dismissals of dozens of trademark applications for consumer goods manufacturer.
  • Trial counsel for leading smartphone and consumer electronics company defending against patent infringement claims.

Professional Recognitions

  • Wisconsin Law Journal "Rising Young Lawyers" (2022)

Professional & Civic Activities

  • Western District of Wisconsin Bar Association, board of governors

News & Insights

Education

Bar Admissions

Court Admissions

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